Why A Full Service Wedding Planner Is An Investment
Happy Monday, friends!
I’ve been promising a post on this subject for a while and can finally share a bit more on why wedding planners cost what they do. I’ve been reading so much on the subject as of late, I thought I’d share my own thoughts here!
When you’re a newly engaged bride and groom in the process of potentially hiring a wedding planner, the pink elephant in the room can come down to cost. I’m acutely aware of my own past struggles with confidently sharing my pricing with potential clients, almost as if the number coming out of my mouth was a foreign word I had trouble pronouncing! But as with anything, over time the pricing talk became a bit easier as my work improved and my experience and skills set grew. For me personally, I had to really practice the art of verbally discussing my company culture because only then could I confidently say my price out loud and feel like I had tangible back up to go hand in hand with that seemingly big number. For that reason, I call my pricing an INVESTMENT. And well, because it truly is more than just an exchange of money! Any client who hires me is making an investment in me just like my team and I are making an investment in the client’s lives.
Below are a few thoughts from yours truly on why a full service wedding planner can cost a pretty penny!
As full service wedding planners, we do more than just plan your wedding. Seriously! We do more than work through a list of to do’s and wear headsets on your wedding day while bossing around your DJ! It usually takes only a week of working with a client before that crystal clear moment of clarity surfaces but it’s common to hear things from clients like, “THIS is why people get a wedding planner!” It’s music to my ears! Recommending vendors, answering questions, attending meetings, serving as the liaison between the couple and other vendors; these are a few of the services my team and I handle for our clients. But the full scope of what we do is so rich in detail that I sometimes truly feel the value of a planner is vastly underestimated and even more so, unknown to many as weddings have become so intricately involved over the past 5 plus years. Wedding planning certainly isn’t rocket science but it requires a lot of patience, hard work, organization, creative thinking, leadership, and passion. A truly experienced and passionate wedding planner will give you all of these things and so much more.
Our time helps you make the most and best of yours. Time is our most treasured commodity because it’s one of the few, if not only, resources you can never get more of. With the process we have at Hey Gorgeous Events, we put in an average of 400 to 500 hours from the initial consultation phase with a client to the time it takes to send thank you cards to your vendors on our behalf and clean out buckets and vases post-event. While a good chunk of the work we do involves our clients physical or verbal inclusion and requires their approval or direction, there’s am impressive amount of work also done behind the scenes to ensure we are meeting and usually exceeding our client’s expectations. Because I so love metaphors I love this one: our services are a lot like icebergs; stick with me here! There’s the exposed part of the frozen structure everyone can see on the surface of the ocean (which would be the wedding day guests get to experience) but there’s the part below the surface that’s bigger and very much the reason the top part even exists (that’s the behind the scenes we handle and manage for sometimes up to 18 months before the wedding weekend itself). Which leads me to my next point. . .
Three words! Peace of mind. Beyond the time it takes for a full service planner to spearhead the planning process of your wedding, is a long list of other valuable attributes and services (both tangible and intangible) they can and should offer. Some of those include knowing where to find the best professionals who can cater to your needs and wants, experience with things that would be new to a first time bride and groom like timeline-centered checklists, mediation with other parties, and wedding day execution, and being able to be both a professional who will WORK for you and a sensitive human being with empathy for the types of emotions that inevitably boil to the surface in the process of planning a milestone like a wedding.
I often try to put myself in my client’s shoes when I approach them with ideas or try to manage a tricky situation on their behalf. While the vendor recommendations, big ideas and checklists we provide are nice to have and honestly, part of the reason we are still in business, the peace of mind and reassurance from another person who cares as much as the bride and groom does, is most definitely the best part of the investment and value in our brand (again, this is what I feel time and time again when I reflect on the planning process from my client’s perspective and also, when I think of the things I wish I would have had as a bride to be.) People want to be heard and understood, and I believe this is even more true when they are planning their wedding. To have someone you can trust and depend on to do that full time for you leading up to and on your wedding day is a luxury and most certainly an investment.
I could absolutely share more about this topic but I’d love to link over to my friend Lauren Grove who authors and runs the blog Every Last Detail. She has some tremendous tips and posts that go beyond inspiring images and visual loveliness. This post called Seven Things Wedding Planners Do is one of my favorites. Happy Monday, friends! Photos above from this wedding shot by Bradley James Photography.